Understanding Advertising
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What are you really buying? Learn to question ads.
| Magazines, TV, radio, newspapers and the internet are all known as the mass media. They provide many people with huge amounts of information. Many businesses use the mass media to advertise their products and services. Through commercials, advertisements, radio jingles, posters, music,
celebrities, etc. As a potential buyer you need to practice recognizing the facts and feelings used in advertisements. Read the ad below. What words does the advertiser use to interest your senses in order to "sell" the product. |
| D R I N K |
S M I L E Y | C O F F E E |  |
| The best way to start off your day is to drink Smiley Coffee. It's the coffee with the special touch! Drinking Smiley will let your inner happiness shine through all day. It's made with 100% Colombian coffee beans. The delicious aroma and dark rich flavour will give you a nice warm feeling that you can share with others. If you are looking for adventure try our new flavour called "Escape" and enjoy the exotic spices of cinnamon, vanilla, chocolate, and almonds. | |||
Were you able to see the differences between the facts and feelings.
Fill in the chart below with words, phrases or ideas that the ad contains.
Facts |
Feelings |
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Read the ad below. The advertiser uses statistics (number facts) to convince you to buy the product.
| Use |
GreatWhite | Toothpaste |
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Do you want your child to have a brighter stronger smile? Then you need to use GreatWhite Toothpaste. 9 out of 10 dentists recommend GreatWhite. GreatWhite helps prevent millions of cavities everyday. For the past 20 years GreatWhite has been saving children's teeth. It is Canada's # 1 selling toothpaste. Get tough... Get GreatWhite. | ||
What are some of the statistics the advertiser uses?
Why does the ad tell you how many people use it?
How does the advertisement appeal to your feelings?
How does the ad make you feel about the product?
Who is the target audience?
Fill in the chart below to plan out your own advertisement for a product. (Ex. a game, snack, drink, etc.)
Statistics |
Facts |
Feelings |
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Now make your own persuasive appealing advertisement.
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Page Last Updated:
April 12, 2006 11:04 AM
